Fake clicks that target pay-per-click (PPC) or cost-per-click (CPC) advertisements are known as click fraud.Forced clicks, fraudulent clicks such bot clicks, click flooding, click injection, click redirection, mislabeled clicks from incentive campaigns, and the misreporting of impressions and video views as clicks are examples of common types.Click fraud bots that repeatedly click on advertisements are known as automated click fraud Bots.When someone intentionally clicks on advertisements to harm the advertiser, this is known as manual click fraud scams.Location fraud uses a VPN to shift geographic locations in order to evade detection.Groups of people have been used by Click Farms to manually click on ads. They are often used to generate fake clicks on a scale that can be identified by automated systems.Users can monitor campaign activity, use ad fraud protection software, track IP addresses that have visited the website, and use tracking tools to detect click fraud.
