With deepfake technology, audio and video are altered to create fake content that looks incredibly authentic. Social engineering attacks and persona impersonation are two uses for deepfakes. To safeguard their data integrity and reputation,organizations at risk will need to make investments in deepfake detection technologies and techniques. The key to addressing the deepfake threat is awareness, education, and analog confirmations.
While new AI technology creates new types of attacks, it also enables cybercriminals to improve on already-existing tactics, like phishing emails.People are tricked into sending money or unintentionally disclosing private information through social engineering.
According to experts,social engineering attacks are now significantly more realistic and challenging to detect due to AI. AI-generated messages may very accurately replicate writing tones and styles, adding context and specific details to give them a realistic appearance.
